Saturday, March 22, 2008

Cowboys in Georgia?


My husband’s family is from Georgia and we visited with them a couple of weekends ago. While we were there, we went to the Booth Western Art Museum, known locally as the Cowboy Museum. My initial reaction was, ‘cowboys in Georgia? huh?’ But there it stands in downtown Cartersville, affiliated with the Smithsonian, too. The dynamic angles of the building and its outdoor sculptures inspired me. In this time of reduced funds to the arts, I feel it’s important to give back when I can (plus you never know, something else could come of it). After returning home, I offered free use of my photos in return for photo credit. They were delighted and are going to use this photo in their press kit.

Thursday, March 20, 2008

21st Century Artist Hangout

The beret-bearing beatniks had Greenwich Village, we have artscuttlebutt.com. Begun by ArtCalendar magazine (a fabulous publication, get it if you’re an artist and don’t already subscribe), artscuttlebutt.com, or the butt as some call it, is an online artists community. Joining is free. You create a personal profile page with some work samples, a brief bio and any other info you want to get out there. If you don’t have a website, this is a quick way to develop one. That’s only the beginning. For me, the greatest part has been talking to other artists. Everyone at the butt is friendly and open and interested in sharing. I’ve been trying to spend an hour a week looking at new art and talking to other members. Most seem to be painters, not photographers, but seeing fresh work inspires me.

As with other community sites, I don’t understand the ‘friends’ concept. (Someone please comment about this.) What does it do for you? Is it a measure of popularity or does it gain you a toehold over other members? At nearly 50, I feel moronic asking someone, ‘do you want to be my friend?’ Am I alone in this?

Some of the features at the butt are less explored. There’s an area to join or start groups, but the categories don’t seem relevant and there are very few. I started a photography group and had to list it under literature & arts. Right now, I’m the only member. The forum seems an interesting place to share information, but an index might inspire further exploration. The Events feature could be really cool if it alerted you to things happening near you.

The default page design is plain vanilla. After some digging, I realized I could change the colors to match my website and blog. Navigate to My Account/Settings/Design My Profile. A list of all page items comes up, allowing you to edit colors (if you know the 6-letter web color, you can type it in the text-sized boxes). If you know how to write a cascading style sheet file, you can probably do lots of other stuff, too.

One thing I’ve noticed. The more you participate, the more your work is featured. The number of stars next to your name on your profile page shows your level of activity. So, help me earn more stars, check my profile at http://www.artscuttlebutt.com/mollyahearn, and consider joining yourself.

Friday, March 14, 2008

Spitzer, Are You Kidding Me?

Heard the news while lunching in the Atlanta airport. Why is it always the zealots that get caught with their pants down? Dug out this shot of him marching with the local dems in the 4th of July parade prior to his being elected.

Make Beautiful B+W Images from Color Files



Finally got around to upgrading to Adobe Photoshop CS3. Discovered a really great new adjustment layer called Black and White. Applying the default settings to a color RGB files get you 90% of the way to a richly toned B+W image. Use the sliders to get the last 10%. The red slider lightens or darkens human skin and faces. In the image I’m showing here from last year’s fair, I moved the green slider to lighten the carpet under the dog’s feet as well as the trees in the distance. I lightened the audience faces by moving the red slider from the default 40% to 81% lightness. If you’re using the image for print purposes, you can flatten and convert your file to grayscale and still maintain good tonality.

Wednesday, March 5, 2008

Seward, Alaska: Home for the Hearty

Last summer we took a once-in-a-lifetime trip to Alaska. Here’s one day from my journal and, of course, some photos.

August 1, 2007: Seward is a fisherman’s paradise, host of the annual silver salmon derby. The winner beats thousands for the $10,000 prize. In January, people jump into Resurrection Bay at the polar bear fest (a sobering thought!) In April, Seward celebrates the migrating gray whales. There is an end-of-the-world feel to the place. Only the strong survive here. No time for messing around, they get straight to the point—“cheap beer, lousy food”— reads a sign over a tavern.

The same Good Friday quake that hit Anchorage in 1964, caused a gigantic hole to form in Seward’s harbor sucking water and a lot else down to the bottom of the sea, like a giant toilet flush—131 people died, 86 homes were destroyed, all of the commercial oil and fishing buildings and docks were destroyed. Tsunami waves as wide as the bay and 30 feet high crushed what was left.

The local fry shack offers a dozen different types of fish fry options. I savored the Pacific cod for lunch—so good I forgot to leave Bill a promised last bite.

The road to Exit glacier is marked with a large sign (full of bullets holes as are all signs in Alaska)—Travel Beyond this Point not Recommended. We blew past wondering if it referred to us. Around a curve in the river, Exit came into view. You can almost see it grinding its way through the mountains, leaving fjords and gravel and milky ice cold water in its wake.

On a hike from the National Park cabin we got pretty close to the glacier not close enough to touch but close enough to feel the chill flowing down the icefield. I know I’m going to be disappointed with my photos, each too small a piece to convey the enormity of this place.

Mitch Seavey was the 2004 Iditarod champion. We signed up for a sled dog ride at his training camp. About 100 huskies were tied to plastic barrel homes, waiting impatiently for their next call to service. As they saw us round the bend, they whimpered and paced in anticipation. Our group visited the puppies first. We cuddled and cooed over eight-week old pups—one fell to sleep so hard it didn’t wake through three or four different handlers. Ryley had no clue how to hold one and they kept slipping through his arms. The next pen held eight-day old puppies, their eyes glued tight. Both mamas tolerate these intrusions six times a day. Our wheeled cart had four kids and four adults instead of the usual eight adults, so it flew through the woods. The lead dog was yellow, lab-looking. No two of these dogs look the same. It’s hard to believe they are a bona fide breed. Ryley rode up front with two other kids. They screamed with delight when one of the dogs pooped. The team didn’t stop.

The neverending daylight urged us to do one more thing despite the post-cocktail hour. We visited the Alaska Sea Life Center built with money from the Exxon Valdez oil spill fund. The puffins once again were our favorite attraction. We watched them above water first and then from underwater. They can’t fly well in the air, but underwater, they fly naturally, wings spread wide, holding their breath for remarkable minutes. The seal swam in a mantra-like circle around and around reminding me of the polar bear at the Central Park Zoo that had to undergo psychiatric treatment. The fleshy sea lion slept.

The Crab Pot serves live king crab. The thought was irresistible despite the whopping price. Bill and I ordered a 4-pounder which they brought out alive for our approval. The taste was exquisite, rich and full and buttery. I will never be able to eat frozen crab legs again.





Saturday, March 1, 2008

Site Boost Tip: Meta Data

If you saw my first blog-o-meter reading last week, you already know I’ve made good progress in improving my website’s ranking. Consistently now, my site is the first listing when you search for “Molly Ahearn” on google, yahoo or msn. That was my primary goal in recreating the site, so I feel pretty good about sharing how I did it.

In his course on search engine optimization on Lynda.com, Richard John Jenkins, explains the importance of including targeted, brief meta data on every web page. The page title is the only kind of meta data visible to the eye, appearing above the browser toolbar. Most people title their web pages, but many don’t add the equally powerful meta descriptions and keywords. If you have no idea what I’m talking about, don’t despair, read on.

Jenkins’ figures out what meta data to add to each web page by extensively researching words people will be most likely to use in a search. All of the search engines offer free key word search tools for you to find out the number of times people have searched words and/or terms and suggest alternatives. Google’s is located at: https://adwords.google.com/select/KeywordToolExternal?defaultView=2. In my case, it wasn’t rocket science. I wanted people to find my site by typing my name, or typing my name and Dutchess County fair, or my name and cowgirls, etc. If the goal of your site is to generate sales, I’d recommend developing a carefully selected group of keywords.

My site has about 25 pages. I am an organized person—to a fault some would argue—so I created a table with four columns: page name, page title, description and keywords. It was an easy way for me to keep all this data in one place and to visualize my strategy. Search engine spiders—a creepy name for the way the search engines comb through sites looking for information—are apparently not very bright. You need to repeat your key words a lot for them to hear you. In fact, it’s a good idea to include your select 3 to 5 key words in the page title, description, key word list AND MOST IMPORTANTLY in the actual text displayed on the web page. In the old Flash version of my site, I included meta titles, descriptions and key words, but I didn’t have any html text. That mistake alone prevented the spiders from understanding what my site was all about.

If you go to my home page you can match the text with the meta data I used.
Page title: Molly Ahearn / Fine Art Photography / Dutchess County / New York
Description: Molly Ahearn is a fine art photographer living in Dutchess County, New York.
Keywords: Molly Ahearn, fine art photography, New York, Dutchess County
(Richard, feel free to offer advice!)

How do you add this glorious stuff to your site? If you have a programmer, give them a text file with the meta data you’d like to include and they can add it for you. If you’re building your site with Dreamweaver, in the Common toolbar there’s an icon for inserting meta data. You click on it, and enter text into a popup window. I prefer to do this in html code view (believe it or not), because I can make sure that it’s added to the top of the page in the order it should: page title, description, keywords.

One other thing, you can see what meta data people are using on any given page by going to the browser’s (Firefox, Safari, etc.) View menu and selecting Page Source. A popup window opens with all of the html text, a frightening jumble of jargon. Look for the word meta in the top third of the page.

Hope this helps some of you get more traffic!