Make Your Own Book—and Sell It!

If you’ve always dreamed of being published, the internet has made it a quick and easy-to-accomplish task. The first thing you need to do is decide what the purpose of the book is and whether you’re going to sell it. If you want a beautiful coffee table-style book of your photography or artwork, you will need high-resolution output, quality paper and a hardbound cover, then blurb.com is a good place to look. For really high-end books check out loxleycolour.com (leather covers!) or photobookpress.com. If it’s more important to keep the price low, consider lulu.com or winkflash.com. I recently used lulu to print programs for my True Cowgirls show. An 8-1/2 x 11, 44-page book with a color cover and b/w inside pages only cost me about $6/per book including shipping. The quality of the printing on the inside leaves something to be desired and I learned the hard way not to have images fill the full size of the page, but at a selling price of $12, many people bought a copy.

All of these sites offer templates that you can download and insert your own images and text. Some of the templates are more artful than others, but using their templates certainly makes the process fast and easy. Since I’m a graphic designer, I prefer to design my own layout using InDesign (layout software by Adobe) and upload a print-ready PDF file. This takes more time, but allows me to maintain a similar ‘look’ to all of my printed pieces.

The beauty of these online sites is that you can publish on demand. In other words, you’re not required to print more than one copy at a time. While this makes the books more expensive for small quantities, you’re only printing what you want to sell or give away. So, if you want to make a big impression at your next pitch to a new client, design a custom book especially for that meeting. You can also make the book available for the general public to buy (and make millions!). The top sellers at lulu are e-Start Your Web Store with Zen Cart, How to Become an Alpha Male, and You Can Beat Prostate Cancer.

With the holidays approaching, making a book is a personal and special gift. Consider a cookbook of family recipes, turn your blog into a book, share your antique car hobby, make an unforgettable record of last summer’s vacation, document your family’s geneology, write a songbook of your original music, or be brave and launch that novel.